In 2024, BMW pulled ahead of its German rivals, Audi and Mercedes-Benz, in the electric vehicle (EV) market, selling an impressive 368,475 electrified vehicles worldwide. This marks a significant milestone, considering that BMW’s EV journey only gained momentum in recent years. Let’s dive into what made this year so remarkable and explore how BMW is shaping the future of premium electric vehicles.
BMW vs. Audi and Mercedes-Benz: Breaking Down the Numbers
BMW’s 2024 EV sales exceeded the combined totals of Audi and Mercedes-Benz, a feat worth celebrating. Audi sold over 164,000 EVs last year, while Mercedes-Benz delivered 185,059, putting their combined total at around 349,060 to 350,058. That means BMW sold at least 18,417 more EVs than both competitors combined.
Here’s a closer look at the numbers:
| Brand | EV Sales (2024) | Year-over-Year Change |
|---|---|---|
| BMW | 368,475 | +13.5% |
| Audi | 164,000+ | -8% |
| Mercedes-Benz | 185,059 | -23% |
BMW’s 13.5% growth stands out, especially compared to Audi and Mercedes-Benz, whose sales declined. This upward trajectory hints at BMW’s growing influence in the EV market.
What’s Driving BMW’s EV Success?
A big part of BMW’s recent success lies in the strength of its EV lineup. Models like the i4 sedan have been major contributors. In North America, the i4 made up nearly half of all 4-Series sales in 2024, signaling that BMW enthusiasts are embracing electrification.
Additionally, BMW Group’s other brands saw notable gains. MINI sold 56,171 EVs, marking a 24.3% increase year-over-year, while Rolls-Royce sold 1,890 units of its ultra-luxurious Spectre EV — a significant leap from just 326 sales in 2023.
The Road Ahead: NEUE KLASSE and Beyond
BMW isn’t slowing down. The automaker is preparing for the launch of its NEUE KLASSE lineup, a bold new project aimed at redefining BMW’s EV architecture. This fresh platform promises cutting-edge battery technology and a complete reimagination of the brand’s “ultimate driving machine” ethos.
Another exciting development is the upcoming iX3, the electric version of BMW’s wildly popular X3 SUV. With SUVs dominating global sales, the iX3 is expected to be a game-changer.
Final Thoughts
BMW’s 2024 EV sales prove that the German automaker is serious about leading the charge into an electrified future. As it rolls out NEUE KLASSE and expands its EV lineup, BMW seems well-positioned to keep its competitors in the rearview mirror.
Are you excited about BMW’s electric future? Let us know in the comments below and share your thoughts on which model excites you most.
