Tag: BMW U.S. luxury market
BMW Reclaims U.S. Luxury Title in 2025 – Thanks to Hybrid Power
In a year of mixed fortunes, BMW pulled off a major win in the U.S. luxury market, outselling Lexus in Q3 2025 as hybrid models powered a strong rebound. BMW sold 96,886 vehicles in the third quarter of 2025, topping Lexus’s 91,609 units and marking a 25% year-over-year increase. The rise comes amid broader challenges…
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