Ram outsold Jeep in the third quarter, marking the first time this year that Stellantis’ top-selling brand has fallen into second place. Ram reported 134,072 sales, up 29% for the quarter, while Jeep posted 128,542 sales, down 20%.
Ram Closes the Gap Ahead of 2030 Target
Stellantis’ 2030 targets already call for Ram to eventually surpass Jeep. The company expects Ram to reach roughly 825,000 North American sales by 2030, about 85,000 more than Jeep’s goal.
That shift was expected to take the rest of the decade and depend on a future lineup that includes a new midsize Dakota pickup. Instead, Ram has moved ahead much sooner with the trucks it already sells.
The gap between the two brands has narrowed throughout the year. Jeep outsold Ram by about 32,500 vehicles in the first quarter and by about 17,500 in the second. In the third quarter, Ram finished 5,530 sales ahead.
Ram 1500 Drives the Brand’s Third-Quarter Gain
The Ram 1500 accounted for much of the brand’s surge during the quarter. Sales rose from 44,349 in Q3 2025 to 76,650 in Q3 2026, a 73% increase.
| Model | Q3 2025 | Q3 2026 | Change |
|---|---|---|---|
| Ram 1500 | 44,349 | 76,650 | +73% |
| All Ram Pickups | 88,066 | 117,757 | +34% |
| Jeep Wrangler | 42,450 | 44,757 | +5% |
| Jeep Grand Cherokee | 54,553 | 38,027 | −30% |
| Jeep Compass | 28,086 | 10,811 | −62% |
| Jeep Cherokee Hybrid | 131 | 10,344 | New |
Stellantis said Ram 1500 retail sales increased 42%, below the truck’s 73% total sales gain. That indicates fleet sales grew faster than retail sales and accounted for a significant share of the increase.
Jeep’s Grand Cherokee and Compass Weigh on Sales
Jeep’s decline was concentrated largely in two models. Grand Cherokee sales fell by more than 16,000 vehicles, while Compass sales dropped by more than 17,000. The release does not explain either decline.
The Wrangler posted a 5% increase, while the new Cherokee Hybrid recorded 10,344 sales, up from 131 a year earlier. Neither model, however, made up for the losses from the Grand Cherokee and Compass.
Jeep Still Leads Ram for the Year
Despite Ram’s third-quarter advantage, Jeep remains ahead for the year through September. Jeep has sold 413,793 vehicles compared with 369,379 for Ram, giving Jeep a lead of about 44,000 vehicles.
| Brand | Jan. to Sept. 2025 | Jan. to Sept. 2026 | Change |
|---|---|---|---|
| Ram | 307,701 | 369,379 | +20% |
| Jeep | 449,973 | 413,793 | −8% |
The gap has narrowed sharply from a year earlier, when Jeep was ahead by more than 142,000 vehicles. Ram’s year-to-date sales are up 20%, while Jeep is down 8%.
Stellantis as a whole sold 958,463 vehicles through September, an increase of 3%. Ram accounts for all of that growth and then some.
Ram’s Lead Highlights Jeep’s Sales Slide
Ram’s third-quarter lead does not yet determine the full-year result, and Jeep can still finish 2026 as Stellantis’ best-selling American brand. But the sales direction has shifted significantly.
Ram is gaining on the strength of one highly successful truck, while Jeep is losing volume in the Grand Cherokee and Compass. The third-quarter results show Ram moving ahead sooner than Stellantis’ 2030 target had anticipated.
