Volvo reported a milestone year for its XC90 three-row crossover in the United States, as the SUV reached its best annual sales ever in 2025. The Swedish automaker sold 40,217 XC90s, marking a 2% increase over 2024 and surpassing the previous record of 39,920 units set in 2023.
XC90’s Late-Career Surge
The XC90, now in its second generation since 2015, has benefited from two major facelifts, including the 2025 refresh that updated the front fascia, interior materials, sound insulation, and an 11.2-inch touchscreen interface. Analysts say Volvo’s strategy of evolving an existing model rather than launching a new generation has paid off, echoing similar success stories like Dodge’s Durango.
Volvo’s Broader U.S. Lineup Performance
Following the XC90, the XC60 saw sales of 41,105 units, a 6% increase. The fully electric EX90 jumped 356% to 3,913 units, while the smaller EX30 soared 2,154% to 5,409 units, helped by the introduction of a single-motor entry-level variant and the rugged 2026 Cross Country edition.
Volvo did not provide individual sales figures for the EX40, XC40, or V60 Cross Country, but combined, these models accounted for roughly 30,963 units. The V60 Cross Country, the last remaining wagon in Volvo’s U.S. lineup, is slated to end production in April 2026 as the brand pivots entirely to SUVs, following a trend across the automotive industry.
Challenges Ahead for Electrified Vehicles
Volvo noted that declining sales of electrified vehicles are partly due to the phase-out of federal tax credits. Addressing this challenge and sustaining EV momentum will be a priority for the automaker in 2026.
Looking Forward
The XC90’s record-setting performance demonstrates that a well-updated model can defy typical vehicle life cycles, providing both strong sales and cost efficiencies for automakers. For Volvo, the XC90 continues to anchor the brand’s U.S. strategy as SUVs dominate consumer demand.
