The Dodge Charger is gaining momentum in 2026 as demand for its Hurricane twin-turbocharged inline-six grows sharply, even as sales of the all-electric Daytona decline. Third-quarter sales of the Sixpack-powered Charger jumped by more than 1,300 percent compared with the same period last year, helping push total Charger sales up 22 percent year over year.
Sixpack Sales Drive Charger Growth
Dodge sold 3,679 Chargers during the third quarter of 2026, up from 3,014 during the same period in 2025. Of those vehicles, 3,446 were internal-combustion Sixpack models, while the remainder were all-electric Daytonas.
For the first nine months of 2026, Dodge sold 8,796 Chargers, slightly below the 8,943 sold during the same period last year. The Daytona had been notably popular in 2025, but its sales have declined sharply since then.
The biggest change has come from the six-cylinder powertrain. Sixpack sales increased by more than 1,300 percent in the third quarter compared with Q3 2025, while year-to-date sales were up 330 percent from last year.
Lower Price Gives the Charger Sixpack an Edge
The Sixpack’s lower starting price may be contributing to its stronger sales performance. For 2026, the Charger Sixpack R/T starts at $51,990, including the $1,995 destination charge.
That makes the Sixpack R/T $10,000 less expensive than the cheapest Charger Daytona, giving buyers a lower-priced entry point into the current Charger lineup.
Four-Door Charger Adds Practicality
The arrival of the four-door body style may also be contributing to stronger overall Charger demand. The body is technically a five-door liftback, offering a more practical shape for family-oriented customers.
The new configuration also helps fill the gap left by the previous LX-platform Charger, which was offered only as a sedan. Dodge has been asked to confirm the sales split between the two- and four-door models.
Current Charger Still Trails Previous-Generation Sales
Despite the recent increase, the current Charger remains well below the sales levels recorded by its predecessors. Through the third quarter, Dodge sold 24,201 Chargers in 2022 and 16,915 in 2023.
The Challenger, which served as the de facto predecessor to today’s two-door Charger, also posted significantly higher sales. More than 16,000 Challengers were sold through Q3 2022, followed by 11,000 sales through Q3 2023.
Even during the final days of 2023, Dodge recorded more than 28,000 combined Charger and Challenger sales, 7.6 times the current figure.
Price Gap With the Previous Generation
The previous-generation Charger and its Challenger sibling may have benefited from offering the fleet- and budget-friendly 3.6-liter Pentastar as a base engine, with starting prices in the mid-$30,000 range.
Today’s Hurricane inline-six is positioned as an alternative to the Hemi, while standard all-wheel drive adds value for customers who would want that capability. However, a base price of around $50,000 places the current Charger beyond the reach of many former customers who could previously purchase well-equipped R/T models for less than today’s starting price.
The 2026 Charger is therefore seeing a significant shift in its sales mix, with the Hurricane-powered Sixpack accounting for the overwhelming majority of third-quarter deliveries as overall Charger sales recover from last year’s level.
