Nissan sales in the United States increased 10.4% year over year to 75,401 vehicles in September 2026, as the automaker recorded stronger demand in two of its most important markets. Infiniti also delivered solid results, with retail sales climbing 20.3%, while Nissan continued to face challenges from declining global sales and a sharp downturn in China.
Nissan U.S. Sales Reach 75,401 Vehicles
Nissan recorded a 10.4% increase in U.S. sales in September compared with the same month last year. The automaker’s retail-focused strategy is supporting its performance in the American market.
Infiniti also contributed to the results. The luxury division’s retail sales rose 20.3%, supported by strong performance from the QX80 and growth in demand for the QX65.
Nissan Sales in Japan Rise for Four Straight Months
Nissan continued to gain ground in its home market, where September sales increased 17.7% year over year. The result marked the fourth consecutive month of annual sales growth in Japan.
The Roox minivehicle helped drive the increase, exceeding 10,000 units. The Elgrand also surpassed 10,000 cumulative orders following its July debut.
Global Nissan Sales Decline 10.2%
Nissan’s stronger performance in the United States and Japan was offset by weakness in other markets. Worldwide sales totaled 249,759 vehicles in September, down 10.2% year over year.
The decline was heavily influenced by a 61.6% drop in sales volume in China. To respond to intensifying competition and changing consumer demand, Nissan is accelerating its transition toward New Energy Vehicles, or NEVs, and developing models such as the renewed N7 to better address the Chinese market.
Nissan Cuts Global Production to Support Profitability
Nissan is adjusting its corporate strategy to conserve capital and strengthen its financial position. The company is reducing global production by 17.8% to optimize inventory and support its return to profitability.
The automaker is also moving away from costly financial services ventures as it works to control spending and focus on more profitable markets.
Nissan Exports to North America Jump 52.7%
Nissan increased vehicle exports from Japan to North America by 52.7% in September to help meet strong demand in the United States.
U.S. factory production also increased, rising 16.8% to 53,906 vehicles during the month.
The company is relying on its U.S.-built lineup, including the Frontier, Pathfinder and Rogue, as it works toward an 80% manufacturing localization rate in the United States by 2030.
Nissan Prioritizes Key Markets and Local Production
Nissan’s September performance reflected a sharp contrast between its stronger results in the United States and Japan and declining global sales, particularly in China. The company is responding by adjusting production, strengthening its focus on profitable markets and expanding the role of U.S. manufacturing.
Higher exports to North America, increased domestic factory output and the goal of reaching 80% U.S. manufacturing localization by 2030 remain central to Nissan’s strategy for improving long-term financial stability.
