The Ferrari Luce has drawn plenty of criticism since its unveiling in May 2026, but a remarkable result at an RM Sotheby’s public auction during Monterey Car Week in California suggests there is significant demand for the brand’s first electric model. A special 2026 Ferrari Luce sold for $40 million, an amount that exceeded the $38.5 million paid earlier this year for a 1962 Ferrari 250 GTO “Bianco Speciale.”
Ferrari Luce Chassis 0 Brings a Record Auction Price
The car sold at auction was “Chassis 0,” the first production chassis of the Ferrari Luce program. It was personalized through Ferrari’s Tailor Made program, the marque’s bespoke personalization division.
Its exterior features an exclusive Madreperla Semi-Gloss finish developed specifically for Chassis 0, along with white five-spoke wheels, bespoke white brake calipers and a unique Ferrari logo set against an optical white background.
The white theme continues inside the cabin, where Ferrari used Perla Le Mans metallic leather to complement the exterior treatment.
A $40 Million Response to Luce Criticism
The Luce has faced strong criticism since its debut, particularly over its design. Some critics have argued that the electric Ferrari lacks the sporty, low-slung character traditionally associated with the marque.
The design has even drawn comparisons with mainstream crossovers such as the Nissan Leaf, one of the most affordable electric vehicles in the United States.
Ferrari developed the model in collaboration with LoveFrom, the creative collective founded by Marc Newson and Sir Jony Ive, who designed products including the iPhone.
The Luce Is Far More Expensive Than Its Standard Price
The $40 million auction result is dramatically higher than the standard Ferrari Luce price in Europe. The model is listed at 550,000 euros, or roughly $640,000 at current exchange rates.
Several exclusive characteristics of Chassis 0 helped distinguish the auction car from a standard Luce. However, the final price still represents a striking result compared with the criticism the model has received since its unveiling.
A Special Ferrari With a Different Purpose
Despite the enormous auction price, the proceeds will not simply go to Ferrari. All money raised from the sale will go to the Ferrari Foundation to support future educational initiatives.
Following the auction, Chassis 0 will return to Maranello, Italy, before being delivered to its final owner in the first quarter of 2027.
Ferrari Enters a New Chapter With the Luce
The Luce represents another major expansion of Ferrari’s vehicle lineup and follows the introduction of the Purosangue SUV, another type of vehicle that former company leaders had once ruled out.
While the Luce remains one of Ferrari’s most polarizing models, the $40 million auction result provides a striking indication of the interest surrounding the car, particularly when the highly exclusive Chassis 0 is placed on the open market.
