Porsche is preparing to expand its Sonderwunsch program beyond the 911, opening its highest level of factory personalization to more models in the lineup. The company confirmed the move to Motor1 during Monterey Car Week, saying it is already working on inquiries involving four-door sports cars.
Porsche Sonderwunsch Program Is Expanding
The Sonderwunsch program dates back to 1978 and is available to customers who can afford it. While it was once associated with special one-off builds created for charity sales or museums, the modern program has evolved into Porsche’s highest form of factory individualization, going well beyond special-order paint.
The program currently revolves around 911 models, but that focus is set to change. Porsche says it will soon extend Sonderwunsch to other vehicles in its lineup, including more practical models.
Alexander Fabig, Porsche’s vice president of individualization and classics, told Motor1 that the company is already receiving requests for four-door sports cars.
“Yes, we have inquiries for four-door sports cars that we are currently working on. Of course, that’s the minority. The majority of customers are looking for two-door sports cars, but we have it, and on different levels,” Fabig told the publication.
Could Cayenne and Panamera Models Get the Sonderwunsch Treatment?
Porsche is not expecting a rush of Cayenne and Panamera owners to enter the program, but expanding Sonderwunsch to additional models represents a broader opportunity for customers seeking highly personalized vehicles.
The program also extends beyond new cars. Through its recommissioning arm, customers can have an existing Porsche restored and modified as a “restomod,” along with a special factory warranty.
That could eventually include older Cayenne models. Porsche’s planned expansion means owners interested in creating a more distinctive Panamera or Cayenne will soon have access to the program.
The Cayenne That May Have Previewed the Expansion
Porsche may have already offered a glimpse of where the Sonderwunsch program is heading. In November 2025, the company unveiled a recommissioned first-generation facelift Cayenne GTS built specifically for American collector Phillip Sarofim.
Sarofim wanted an SUV that would complement his 911 Spirit 70. The one-off Cayenne featured paint-to-sample Blackolive exterior paint, all-terrain tires, matte black body cladding and a custom interior.
The SUV was also returned to near-new mechanical condition. Sarofim had mentioned plans to tow an Airstream across the Rub al-Khali.
A Lengthy Process for Bespoke Porsches
Customers considering the Sonderwunsch program will need patience. Porsche says building and restoring a single car can take a couple of years, meaning the process is not designed to be rushed.
With the program soon expanding beyond the 911, customers seeking to make their Panamera or Cayenne unique will have another avenue for factory-backed personalization, although completing the work will take time.
