The Mitsubishi Montero is just days away from its world premiere, marking the potential return of one of Mitsubishi’s most recognizable nameplates five years after global production of the Pajero and Montero ended.
Mitsubishi Montero Revival Arrives Five Years Later
The Mitsubishi Pajero and Montero ended global production five years ago after 39 years of continuous sales around the world. At the time, Mitsubishi said it had no plans for a successor, although other key personnel within the company expressed interest in reviving the model someday.
Now, that revival is just a few days away from its world premiere. The launch date has been set, making the new model one of Mitsubishi’s most important launches of the decade, unless the automaker moves forward with an Evo revival soon.
Montero Has Been Absent From North America for 20 Years
The Montero disappeared from North America much earlier than it did from the rest of the world. After an initially strong start, the third-generation model suffered from declining sales just a few years later and was eventually discontinued in 2006.
That means it has been 20 years since a brand-new Montero was available in U.S. and Canadian showrooms.
There are now signs that the model could return. Earlier this year, the Montero was reportedly shown to dealers, who responded positively. Some dealers described it as a “night and day from the current aging lineup,” while others called it “premium and modern.”
Given Mitsubishi’s current North American lineup, the Montero could be the model the automaker needs to bring back the magic.
What Mitsubishi Says About a U.S. Return
Mitsubishi recently announced its Momentum 2030 Plan for North America, which included several previously known plans. Among them is a new pickup that has been missing from the lineup for a long time, along with a new Outlander trim designed to be more off-road oriented, similar to Honda’s TrailSport, Nissan’s Rock Creek and Toyota’s Woodland.
The Montero was also addressed, although Mitsubishi stopped short of confirming a U.S. launch.
“While no decision has been made regarding a U.S. introduction of this vehicle, the model’s return strengthens Mitsubishi Motors globally by reconnecting the brand with one of its most iconic and celebrated nameplates.”
The statement does not amount to a full “yes” for North America, but it confirms that Mitsubishi’s North American operation recognizes the importance and significance of the Montero name.
Potential U.S. Return Would Bring Major Competition
If the Montero eventually reaches the U.S., it would enter a market with established competition. Toyota’s 4Runner and Land Cruiser would be two of the models it would have to face.
Nissan is also preparing for the Xterra’s comeback, along with the return of the truck-based Pathfinder, adding further competition for a potential Montero return.
For now, Mitsubishi has confirmed the upcoming world premiere while leaving the question of a U.S. introduction undecided.








