Subaru of America reported 62,028 vehicles sold in August, a marginal increase from 61,220 units a year earlier, with the WRX posting a standout 191 percent year-over-year surge despite the brand’s overall year-to-date sales remaining below the previous year’s pace.
The Numbers Behind Subaru’s August Sales
According to the company’s official sales release, Subaru delivered 423,822 vehicles year-to-date, down 3 percent from 2025’s pace. August’s modest gain provided a bright spot in a year that has otherwise been mostly flat to negative for the brand overall.
Four nameplates recorded their best month of the year in August: Ascent, Crosstrek, Outback, and WRX.
Crosstrek remained Subaru’s top seller for the month with 19,541 units, followed by the Forester with 16,760 vehicles, up 17.8 percent year-over-year. Outback sales reached 15,233 units.
The strongest percentage increase came from the WRX, which sold 1,778 units compared with 611 a year earlier, representing a 191 percent jump. Year-to-date WRX sales rose 37.7 percent to 10,324 units through August.
WRX Growth Stands Out, but Forester Drives Volume
The WRX sales increase remains significant in percentage terms, but its volume is considerably smaller than Subaru’s leading models. The Forester remains the company’s top-selling nameplate year-to-date with 140,487 units, more than 13 times the WRX total.
WRX’s percentage gains follow Subaru’s return of a sub-$33,000 base trim and price cuts across the lineup after the automaker had eliminated the entry-level model entirely during a disastrous 2025.
While the WRX leads Subaru’s growth story in percentage terms and enthusiast attention, the Forester continues to provide the larger sales volume supporting the automaker’s overall results.
Subaru EV Sales Remain a Weak Spot
Subaru’s electric vehicle lineup remained one of the weakest parts of its August sales results. Solterra sales fell 86.6 percent to just 197 units, down from 1,466 a year earlier, while year-to-date sales declined 42.6 percent.
The company’s newer EVs, Trailseeker and Uncharted, added enough volume to lift total EV sales by 21.3 percent for the month. The increase, however, came largely from the expanded lineup rather than gains by any single model.
Impreza sales also declined 41.2 percent in August, while the Legacy, which Subaru has effectively wound down, remained among the weakest areas of the portfolio.
August delivered modest overall growth for Subaru, with strong performances from several key nameplates and an outsized WRX sales increase, even as year-to-date deliveries remained down and the company’s electric vehicle business continued to struggle.
