Volvo is launching an ambitious product expansion that will bring at least 13 new vehicles by the end of 2030, with seven planned for the U.S. and Europe and six designed specifically for China. The strategy follows the launch of the EX60 and the reveal of the 2028 XC60 and XC90 PHEVs, while Volvo also signals a potential return to lower cars such as sedans and station wagons.
Volvo Plans 13 New Vehicles
At the beginning of the year, Volvo launched the EX60, the first product built on its new SPA3 platform. Earlier this week, the Swedish automaker revealed the 2028 model year XC60 and XC90 PHEVs.
Volvo now says those launches were only the start of a new product strategy that will include at least 13 new vehicles by the end of 2030. The company describes the plan as the most ambitious product strategy in its history, with the incoming vehicles tailored to individual regions.
Seven of the planned vehicles are earmarked for sale in the U.S. and Europe, while six will be specific to China.
Volvo Could Return to Sedans and Wagons
Volvo has not revealed specific details about the 13 upcoming vehicles. The company has said its next EV will launch in 2027 on the SPA3 architecture, while it has previously acknowledged that its lineup has been too heavily focused on SUVs.
Volvo and its CEO have also previously hinted that wagons could return to the brand’s dealerships. The SPA3 platform is suitable for “low” cars, including sedans and station wagons, while a sports car could technically use the architecture as well, although that would be among the last areas Volvo would explore.
More clues about Volvo’s design direction are expected in spring 2027, when the company plans to introduce a new concept car previewing future designs.
The presentation included imagery of the Volvo P1800 ES shooting brake from the 1960s, with a 1972 model pictured. Volvo’s chief technical officer, Alexander Petrofski, also addressed the possibility of bringing back wagons, saying, “I think it would be fantastic if a brand like Volvo could bring back wagons, so stay tuned, more to come.”
2027 will mark Volvo’s centenary year. The concept could be a two-door wagon, and if its reception is strong enough, Volvo may pursue the practical yet sporty body style.
SPA3 Platform Opens New Design Possibilities
Volvo says its SPA3 platform offers advantages over a traditional skateboard architecture, particularly for vehicle design. Recently reappointed design boss Thomas Ingenlath said the platform allows for “really attractive proportioned low cars, and we will fully embrace it and have very exciting products coming up for that.”
The company’s plans therefore include the possibility of expanding beyond SUVs while using the SPA3 architecture for lower vehicle designs.
Volvo Developing Larger SUVs for America
Volvo is also working on a new SPA3-based midsize electric SUV for America. The model is planned to slot between the EX60 and EX90.
Gas-powered vehicles will continue on the SPA2 platform, which underpins the 2028 XC60 and XC90. Third-generation hybrids are also in development, while there have been many reports about an SUV large enough to rival the Cadillac Escalade.
Volvo Plans to Bring Back Physical Buttons
Volvo is also looking to change the interior experience as part of its broader product strategy. Ingenlath said the company is “not going away from touchscreen [systems], it’s just to use the screen for what it’s good at.”
He said Volvo will be thoughtful about where buttons are reintroduced and indicated there will not be “rows and rows of interchangeable buttons” again.
Ingenlath compared the desired feel of the switchgear to that of a classic Leica camera, saying, “it’s about the sensation and the sensual quality that such an interaction can give in terms of premiumness, the experience, the luxury of high-quality materials, the luxury of this great sound that that button will create.”
He further explained that each button should look and feel unique, with some twisted, others clicked up or down, and others pressed in and out.
Volvo Prepares for a Broader Product Lineup
Along with the potential for a new logo and grille, Volvo’s planned changes point toward a refreshed image while retaining elements of its existing identity. The strategy could include sedans and wagons alongside larger, more luxurious SUVs, as the automaker moves forward with its product plans through 2030.
