America’s electric vehicle market continues to expand, but convincing traditional gasoline and diesel drivers to make the switch remains a major challenge. A new study found that just 11% of surveyed U.S. gas and diesel vehicle owners consider an EV their most likely next purchase or lease, highlighting the gap between infrastructure improvements and consumer demand.
Despite growth in public charging networks and broader vehicle availability, concerns about affordability, charging access and everyday practicality continue to influence buying decisions.
EV Owners Are More Confident in Charging Infrastructure
The study surveyed 4,058 drivers across eight markets and found a significant difference in how current EV owners and traditional vehicle drivers view charging coverage.
In the United States, 85% of EV owners rated charging coverage as good or very good, up from 72% in 2025. That was the highest satisfaction rate among the markets included in the survey.
By comparison, just 42% of drivers who do not own an EV gave charging coverage a positive rating. The 43-percentage-point gap highlights how perceptions of the charging network differ between people who have already made the switch and those still considering it.
The findings come as U.S. charging infrastructure continues to grow. Public charging points increased by more than 14% between 2025 and 2026, while average charger power climbed from 65 kW to 83 kW, representing a 28% increase.
EV Affordability Remains a Major Concern
While charging infrastructure is improving, consumer perceptions of vehicle ownership costs remain mixed.
Only 34% of U.S. respondents believe electric vehicles are cheaper to own than gasoline-powered cars. Another 29% consider ownership costs roughly the same, while 28% believe EVs are more expensive.
Among Americans who already own electric vehicles, 77% said they are likely to buy another one.
The study also noted that the expiration of purchase incentives in late 2025 contributed to weaker EV sales extending into 2026.
Why Better Charging Networks Have Not Solved EV Adoption
Automakers face two challenges as they work to expand electric vehicle adoption: maintaining satisfaction among existing EV owners and convincing gasoline-powered vehicle drivers that electric cars are practical for their needs.
Faster chargers and a growing number of charging locations can improve the ownership experience, but infrastructure alone may not be enough to persuade hesitant buyers.
Manufacturers must also address concerns about purchase prices, ownership costs and whether an EV can fit comfortably into consumers’ daily routines.
America’s EV Market Still Faces a First-Time Buyer Challenge
The findings point to a clear divide in the U.S. electric vehicle market. Many current owners are willing to purchase another EV, while interest among drivers who have not yet made the transition remains limited.
With only 11% of surveyed gasoline and diesel vehicle owners identifying an EV as their most likely next purchase or lease, attracting first-time buyers remains a central challenge for the industry, even as charging infrastructure continues to improve.
