Hyundai July sales reached 82,480 vehicles in the United States, marking a 4% increase from July 2025 and the company’s best July sales performance on record. Record demand for hybrid models and strong SUV sales helped drive the automaker’s latest monthly results.

Hyundai Posts Record July Sales

Hyundai Motor America reported total July sales of 82,480 units, up 4% year over year. The company also recorded its highest-ever July sales for the Tucson family, with deliveries rising 20% compared with the same month last year.

The results were supported by continued demand across Hyundai’s lineup of cars, SUVs, and electrified vehicles.

CEO Highlights Growth in Hybrid SUVs

“Hyundai’s July results demonstrate the growing appeal of our hybrid-powered SUVs, with hybrid sales increasing 35% year over year,” said Randy Parker, president and CEO, Hyundai Motor North America.

“Tucson and Elantra continued to lead, while hybrid models across the lineup helped drive electrified vehicles to one-third of all retail sales. Our balanced portfolio of cars, SUVs and electrified vehicles continues to resonate with customers.”

Electrified Vehicle Sales Reach New July High

Hyundai said July was its best month on record for Hybrid Electric Vehicle (HEV) sales and total electrified vehicle sales for the month of July.

Hybrid demand was led by all-time July records for the Sonata HEV, which increased 85% year over year, the Elantra HEV, up 13%, and the Tucson HEV, which gained 5%.

July Sales by Model

• Elantra: 17,115 units (+39%)
• Tucson: 19,714 units (+20%)
• Sonata: 5,218 units (+18%)
• Venue: 2,879 units (+12%)
• Palisade: 12,173 units (-8%)
• Santa Fe: 13,373 units (-5%)
• Kona: 6,040 units (-4%)
• Santa Cruz: 1,556 units (-33%)
• IONIQ 5: 3,636 units (-38%)
• IONIQ 6: 76 units (-92%)
• IONIQ 9: 700 units (-35%)

Product and Corporate Highlights

During July, Hyundai announced a series of product, technology, community, and motorsports initiatives.

• The 2026 IONIQ 5 N received a $6,300 price reduction, lowering its starting price to $59,900 while adding a native NACS charging port, enhanced N Drift Optimizer features, included charging adapters, and a new Performance Blue Pearl exterior color.
• Hyundai launched its 2026 Getaway Summer Sales Event, offering financing and retail incentives across its lineup while highlighting that 18 models are priced below $50,000 and eight below $30,000.
• The company introduced the 2027 Palisade Hybrid Calligraphy Black Ink, a new flagship trim featuring black exterior styling and a turbocharged hybrid powertrain.
• The IONIQ 9 received the New England Motor Press Association’s Best Winter EV award.
• The Tucson Hybrid was recognized as a Top Finisher in the Cars.com 2026 Best Cars for Car Seats report.
• Boston Dynamics’ Atlas humanoid robot delivered the ceremonial match ball during a FIFA World Cup 2026 match as part of Hyundai Motor’s robotics showcase.
• A $25,000 Hyundai Hope grant is helping Children’s National provide child passenger safety resources to families across Washington, D.C., Maryland, and Virginia.
• Hyundai Motor Group Executive Chair Euisun Chung presented the company’s Physical AI vision during the San Francisco AI Summit.
• Hyundai Hope announced support for STEM education and donations expected to provide 30,000 meals across Western Massachusetts.
• Hyundai Motor Company expanded its partnership with Healthy Seas through a new five-year ocean conservation initiative.
• Hyundai is supporting the San Diego Lifeguard Division with a fleet of 32 vehicles while covering maintenance and repair costs.
• Hyundai earned its third IMSA Michelin Pilot Challenge victory of the season with the Elantra N TCR at Canadian Tire Motorsport Park. Hyundai Hope on Wheels also donated $15,000 to Toronto’s SickKids hospital, bringing seasonal donations above $65,000.
• Hyundai Motor America and Chamberlain Group introduced myQ Connected Garage compatibility for select 2024-2026 Hyundai vehicles.
• Hyundai Motor America entered a multi-year partnership with Inter Miami CF, becoming the club’s Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park.

Hyundai Continues U.S. Investment

Hyundai Motor America said it continues to offer U.S. consumers a lineup of cars, SUVs, and electrified vehicles while supporting Hyundai Motor Company’s Progress for Humanity vision.

The company maintains operations across the United States, including its North American headquarters in California, Hyundai Motor Manufacturing Alabama, Hyundai Motor Group Metaplant America, research and development facilities, and a network of more than 855 independent dealers. These operations are part of Hyundai Motor Group’s planned $26 billion investment in the United States between 2025 and 2028.

Hyundai’s record July performance reflects continued growth in hybrid demand, strong SUV sales, and broad consumer interest across its electrified vehicle lineup.