Ferrari has introduced the Purosangue American Grand Tour Atelier Collection for the U.S. market, a series of 10 one-off vehicles created through the brand’s Atelier personalization program. Inspired by America’s diverse roads and landscapes, the collection reinforces Ferrari’s positioning of the Purosangue as part of its grand touring lineup.
Ferrari Celebrates American Roads and Landscapes
Although the Ferrari Purosangue is a luxury crossover, the Italian automaker classifies it within its GT range, a category traditionally associated with two-door grand tourers such as the Aston Martin DB12.
With the new American Grand Tour Atelier Collection, Ferrari has created 10 bespoke Purosangue models for the U.S. market. Each features unique colors and finishes while paying tribute to the brand’s V12 grand-touring heritage dating back to the 1950s.
Two Themes Shape the Collection
The collection is divided into two themes: Landscapes and Roads, with five vehicles in each category.
According to Ferrari, the Landscapes series celebrates “the natural beauty that has inspired generations of journeys,” while the Roads series pays tribute to “the driving experiences that connect them.”
The Landscapes collection includes Sands, Coast, Mountains, Great Plains, and Forests. The Roads collection consists of Overlook, Straightaway, Byway, Mountain Pass, and Switchback.
Ferrari noted that the five Purosangue models in the Roads category feature seat trim inspired by the U.S. flag.
V12 Power Defines the Grand Touring Experience
The Ferrari Purosangue is powered by a 6.5-liter naturally aspirated V12 engine producing 715 horsepower.
The engine belongs to Ferrari’s F140 family, which also powers models including the 12Cilindri and the Enzo from the early 2000s.
Ferrari also highlights the Purosangue’s larger four-seat cabin as part of its grand touring character, providing greater comfort and practicality for longer journeys than a traditional two-seat sports car.
Pricing and Availability
Ferrari did not announce pricing for the Purosangue American Grand Tour Atelier Collection.
For comparison, the U.S.-specification Purosangue starts at approximately $430,000, meaning the bespoke Atelier examples are expected to command significantly higher prices.
Even the standard Purosangue remains difficult to obtain because of strong demand and Ferrari’s allocation system, which generally prioritizes established customers for highly sought-after models.
The automaker has also limited the Purosangue to 20% of its total annual deliveries, ensuring the crossover does not become the dominant model in Ferrari’s lineup.
Conclusion
The Ferrari Purosangue American Grand Tour Atelier Collection showcases 10 individually customized vehicles inspired by America’s landscapes and roads while emphasizing the model’s grand touring identity. Powered by Ferrari’s naturally aspirated V12 engine, the exclusive collection highlights the brand’s personalization capabilities for the U.S. market.
