Toyota is expanding its Gazoo Racing influence beyond its performance-focused models with a new GR Parts Kit for the Harrier SUV in Japan. The package includes more than 16 individual components, combining aggressive styling changes with a performance upgrade designed to improve ride comfort and handling stability.
Toyota Brings GR Treatment to the Harrier
Gazoo Racing, better known as GR, has become an increasingly important part of Toyota’s strategy for bringing more driving excitement to its lineup. The effort has been strongly associated with racing enthusiast Akio Toyoda, while GR support and parts have also expanded beyond Toyota’s high-performance vehicles.
The Harrier is the latest example. The SUV is currently in its fourth generation and ranks among the top-selling models in Japan, making it a natural candidate for Toyota’s extensive GR Parts program.
Harrier GR Kit Adds More Than Styling
The GR Parts Kit includes more than 16 separate components, allowing customers to purchase individual pieces or the complete package. While much of the kit focuses on the Harrier’s appearance, Toyota has also included a performance-oriented upgrade.
The main handling-focused component is the Front and Rear GR Performance Damper. Toyota says the dampers “achieves a high level of balance between passenger comfort and handling stability at high speeds.”
The GR Performance Dampers are priced at 99,000 yen, or approximately $621 converted.
GR Kit Gives the Harrier a More Aggressive Look
The visual upgrades include a front spoiler, front bumper garnish, side skirts and a rear bumper spoiler with a sports muffler. Buyers can also add 20-inch aluminum wheels to further change the SUV’s appearance.
Additional GR-branded options include body stripes, a GR backdoor spoiler, GR Sport side visors, door handle protectors and license plate holders.
Customers who want the complete Aero kit can purchase it for 413,000 yen, or approximately $2,800 converted.
Why U.S. Buyers Are Unlikely to Get the GR Harrier
The chances of the GR Parts Kit reaching the U.S. appear limited because the Harrier is no longer sold in North America. The model was last offered in the region in 2024 under the Venza name.
Toyota discontinued the Venza after it began competing for sales with the popular RAV4. The company instead moved toward the premium market by replacing it with the Crown Insignia.
For now, the new GR treatment remains focused on the Harrier in Japan, giving owners the opportunity to add both performance-focused components and extensive GR styling to Toyota’s fourth-generation SUV.
