McLaren is preparing a major expansion of its lineup, with a new product roadmap reportedly shown privately to dealers outlining a mid-engine hybrid V6 supercar, a sedan-like grand tourer and the long-rumored SUV. The plan would mark a broader shift for the performance-focused British brand while maintaining its emphasis on technology.

According to a new report from Automotive News, McLaren intends to introduce at least one new vehicle each year through 2028. The roadmap also accompanies a revised, retro-inspired brand identity that looks toward founder Bruce McLaren’s roots.

McLaren P34 Hybrid Supercar Arrives in 2027

The first major addition is expected in 2027 with a mid-engine V6 hybrid supercar currently being developed under the internal code “P34.” The car reportedly uses two turbos and some form of electrification to produce 810 horsepower and around 800 lb-ft of torque.

The P34 appears set to become the new foundation of McLaren’s Super Series, replacing the recently retired 750S twin-turbo V8 supercar. The 750S was followed out by the 788HS, bringing an end to a dynasty that included the 720S and 765LT.

Carbon fiber construction is expected to continue, although the addition of hybrid technology will inevitably increase weight. At the same time, the P34 is being designed to appeal to the “lifestyle” crowd as well as McLaren’s traditional technology-focused customers.

More Luxury Planned for the P34

The P34 will reportedly take a more luxurious approach to its design. Dealers say it is longer than the Sports Series Artura and features a McLaren F1-inspired wedge-shaped front end, lavish aniline leather and Nappa upholstery, and a tempered-glass engine cover.

The design has been described as resembling high-fashion stores such as Louis Vuitton and Burberry. To support the more upscale direction, McLaren dealerships will reportedly be expected to invest at least $1 million in renovations.

The investment will also improve servicing capacity by at least 25 percent. That could become important if the P34 achieves its first-year sales target of 1,000 units.

The P34 is reportedly priced from $313,000. That is below the 750S, which starts around $370,000, while the P34’s engine and gearbox are said to be new developments from within McLaren.

McLaren SUV Could Arrive in 2028

McLaren’s expansion will extend beyond two-seat performance cars. The company is reportedly developing an SUV under the codename “P47,” with the model expected to arrive in 2028 with four doors and seating for five.

Dealers say the P47 is larger than a Cayenne Turbo GT but has a similar silhouette, suggesting a fastback-style SUV. Its design is expected to feature enormous 24-inch wheels and a body intended to look more like a “muscular supercar” than a generic SUV.

New McLaren GT Could Follow

McLaren is also working on a “front-engine, sedan-like gran tourer” that would effectively replace the GTS while offering greater usability through a 2+2 seating layout.

If McLaren maintains its plan of introducing “at least” one new vehicle each year, the GT could debut in 2029. However, the British automaker may also expand its range more quickly.

McLaren Faces a Major Brand Shift

McLaren’s planned expansion would give the automaker additional sources of income while moving the brand further toward luxury and lifestyle-focused vehicles. The McL 6GT has already demonstrated that McLaren is no longer concentrating exclusively on absolute performance.

The challenge will be preserving the identity that has traditionally defined McLaren. The P34 can continue the brand’s performance and technology focus, but a sedan-like GT and an SUV represent a significant change in what a McLaren is designed to do.

McLaren has historically styled its cars around function first and form later. Convincing buyers that the move toward more lifestyle-oriented vehicles does not dilute those brand values will be central to the success of the expansion.

The new models could also help McLaren address the poor quality and reliability reputation associated with some of its earlier efforts while giving the brand greater prestige. But if the shift fails, the company’s reputation could be compromised.