The Ferrari Luce EV will start at $560,800 in the United States, significantly below its previously rumored $647,000 price but still making it the most expensive series-production vehicle currently on sale. Ferrari’s first all-electric model combines four electric motors, up to 1,035 horsepower and a five-seat configuration, setting it apart from the automaker’s existing lineup.
The U.S. starting price applies before options and is approximately $80,000, or 12.5%, below the converted European price. It is also roughly $50,000 more expensive than a top-tier Rolls-Royce Cullinan and approximately $122,000 more than the Ferrari Purosangue.
Ferrari Luce EV Costs $560,800 Before Options
The confirmed U.S. price places the Ferrari Luce EV at the top of the series-production vehicle market, although limited-run hypercars can cost considerably more.
Despite its high price, the Luce has attracted substantial interest from prospective buyers. Ferrari says the electric vehicle reached its sales target in just two months, with China accounting for many of the orders.
Those reserving the Luce include speculative buyers hoping to resell the vehicle, customers interested in the Icona Series, longtime Ferrari enthusiasts and new customers.
Why the Ferrari Luce EV Is Different
The Luce represents several firsts for Ferrari. It is the company’s first all-electric vehicle, the first Ferrari designed by LoveFrom and the first Prancing Horse model with five seats.
Its design involved industrial designer Marc Newson and former Apple designer Sir Jony Ive. The vehicle’s styling and fully electric powertrain have generated controversy, drawing criticism from a former CEO, traditionalists and dedicated enthusiasts.
However, Ferrari executives appear pleased with the attention surrounding the Luce, including the negative reactions to its design and electric powertrain. The controversy has not prevented the model from reaching its reported sales target.
Ferrari Luce EV Performance and Specifications
For its $560,800 starting price, the Ferrari Luce features four synchronous permanent-magnet electric motors, with power delivery biased toward the rear axle. The combined system produces up to 1,035 horsepower.
The electric Ferrari weighs 4,982 pounds despite using an all-aluminum body. It can accelerate from zero to 62 mph in 2.5 seconds and reach 124 mph from a standstill in 6.8 seconds.
Ferrari could have engineered the Luce for even quicker acceleration but chose not to pursue that approach. Instead, the company worked with NASA to help occupants tolerate the forces experienced during acceleration.
Ferrari Luce EV Price Compared With Its Performance
The Luce combines substantial power with a price that exceeds those of other series-production Ferrari models currently on sale. Its starting price is approximately $122,000 higher than the Purosangue, while its four-motor powertrain delivers up to 1,035 horsepower.
The U.S. price is also lower than the European price when converted, despite aggressive tariffs. Nevertheless, at $560,800 before options, the Luce remains an exceptionally expensive electric vehicle.
Ferrari’s first electric model has attracted buyers despite debate over its appearance, powertrain and cost. With its reported sales target reached in two months, the Luce has established a distinctive position in the company’s lineup as it introduces an all-electric vehicle with five seats and more than 1,000 horsepower.
