Stellantis is reshaping its business as part of its FaSTLAne 2030 turnaround strategy, announcing the sale of its Free2move car-sharing business to German investment firm Mutares. The move reflects the automaker’s focus on its core vehicle manufacturing operations as it prepares to invest more than €60 billion, or roughly $68 billion at current exchange rates, under its long-term plan.
Stellantis Divests Free2move Business
Stellantis confirmed in a press release that it has agreed to sell Free2move to Mutares. The companies did not disclose the financial terms of the transaction.
The sale comes as Stellantis continues implementing its FaSTLAne 2030 turnaround plan following several setbacks, including billions in charges tied largely to its electric vehicle pullback. The company has indicated that strengthening its vehicle lineup alone will not be enough to achieve its broader objectives.
What Free2move Offers
Free2move was established by PSA Group in 2016, before the creation of Stellantis. The platform operates car-sharing fleets across 14 cities in the United States and Europe, allowing customers to rent vehicles online and unlock them using their smartphones without visiting a traditional rental office.
The service includes Stellantis vehicles such as the Jeep Wrangler, which is listed on Free2move’s customer website starting at $0.48 per minute or $114.99 per day.
While Mutares plans to continue developing the Free2move business, Stellantis said the divestiture will allow it to take a more targeted approach to capital allocation.
FaSTLAne 2030 Prioritizes Key Brands
Under the FaSTLAne 2030 strategy, Stellantis plans to direct approximately 70% of its product investment toward Ram, Jeep, Peugeot, Fiat, and its Pro One commercial vehicle business.
The company owns 14 automotive brands, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Lancia, Maserati, Opel, and Vauxhall, meaning some brands will receive less emphasis under the investment plan.
Ram and Jeep Lead the U.S. Strategy
In the United States, Ram and Jeep are expected to play central roles in Stellantis’ turnaround. The company aims to increase annual revenue from €154 billion ($176 billion) in 2025 to €190 billion ($217 billion) by 2030.
Ram is expected to become Stellantis’ volume leader in the U.S., succeeding Jeep as the company’s primary brand in the market. The automaker plans to expand Ram’s lineup with two new trucks: the compact Rampage and the midsize Dakota, with the latter positioned to compete against models such as the Toyota Tacoma.
Focus Shifts to Core Operations
The sale of Free2move marks another step in Stellantis’ effort to concentrate resources on its core automotive business. As the company advances its FaSTLAne 2030 strategy, the divestiture reflects a broader focus on prioritizing investments across its selected vehicle brands and commercial operations.
