Lamborghini says its distinctive fighter jet-inspired start/stop switch remains a key part of the driving experience, even if it slightly lengthens the engine-start sequence. According to design director Mitja Borkert, the feature helps create an emotional connection for drivers while reinforcing the brand’s identity across its lineup.
A Start Sequence Designed to Create Emotion
Speaking with CarBuzz, Borkert said the start/stop switch found in the Lamborghini Temerario, Revuelto, and Urus delivers “the right amount of emotions,” despite making the ignition process a little slower.
To start the vehicle, drivers first lift a red protective cover before pressing the ignition button, creating a sequence reminiscent of launching a fighter jet or rocket.
A Signature Feature Since the Aventador
The fighter jet-inspired start/stop switch first appeared on the Lamborghini Aventador in 2011. Combined with the dramatic sound of Lamborghini engines, the ignition sequence complements the brand’s character in a way that would be less fitting for mainstream vehicles such as the Toyota Corolla or Honda Civic.
Borkert said the ignition switch does more than enhance the ownership experience. It also serves as a recognizable design element that strengthens Lamborghini’s identity across multiple models.
Standing Out Beyond Performance Numbers
As electrified powertrains have made extreme performance increasingly common, Borkert said Lamborghini continues to differentiate itself through unique design details rather than performance figures alone.
“We are judged by smiles. We can reach records, but we also reach them with goosebumps and a smile. That’s key for us,” Borkert told CarBuzz.
Physical Controls Continue to Draw Appreciation
The growing shift toward digital vehicle interfaces has renewed interest among many enthusiasts in traditional physical controls.
Ferrari previously faced criticism after replacing physical steering-wheel buttons, including its traditional start button, with capacitive controls. Meanwhile, manufacturers continue to consolidate more vehicle functions into touchscreens, a move that can reduce parts and manufacturing costs. Tesla electric vehicles, for example, use the central touchscreen as the primary method for selecting Drive and Reverse.
Against that backdrop, Lamborghini’s fighter jet-style start/stop switch and other analog controls may become even more appreciated over time.
Porsche Uses Its Own Distinctive Ignition Layout
Porsche has long employed its own recognizable ignition design by placing the ignition switch on the left side behind the steering wheel. The layout traces its origins to traditional Le Mans-style starts, allowing drivers to start the engine with their left hand while engaging a gear with their right.
For Lamborghini, the fighter jet-inspired ignition sequence remains a defining design element that combines emotion, brand identity, and a memorable ownership experience across its current lineup.
