Nissan is taking its brand fandom into an unexpected direction with a new Nismo collaboration that transforms the automaker’s design heritage into custom dental jewelry. The Nissan x Loud Mouth LDN project features four unique Grillz designs inspired by iconic Nissan race cars and models.
Nissan Teams Up With Loud Mouth LDN
The collaboration comes ahead of the final two races of the 2025-2026 Formula E season in London. To commemorate the occasion, Nissan wanted to partner with a local brand to create new Nismo and classic Nissan items.
The automaker ultimately chose independent jewelry studio LOUD MOUTH LDN, a company known for customizing teeth with Grillz. These highly decorated pieces of jewelry attach to the front of the teeth, giving them an appearance reminiscent of a car grille.
Grillz became a major part of the music scene after emerging as an accessory in the United States before making its way into the United Kingdom. Nissan said the collaboration is intended to connect Nismo’s design heritage with another form of creativity.
Four Nissan-Inspired Grillz Designs
The Nissan x Loud Mouth LDN collaboration includes four different designs, with each grille representing an iconic Nissan vehicle.
- The first design is inspired by Nissan’s current Formula E race car.
- Another design is dedicated to the Skyline GT-R R34.
- A separate Skyline GT-R R34 design uses the iconic Yellow Penzoil race car design.
- The final design pays homage to the Nissan Z GT500 race car.
Together, the four designs bring Nissan’s motorsport and performance imagery into a distinctly different form of automotive-inspired jewelry.
Where to See the Grillz by Nismo
LOUD MOUTH LDN is located in the Holdrons Arcade in Peckham, which is known as the “corridor of wonders and esoteric delights.” The studio also creates bespoke jewelry and grills for some high-profile artists.
Despite the unusual collaboration, the Grillz by Nismo pieces are purely commemorative and will not be sold to the public.
The custom pieces will first be displayed at the Westfield shopping center in Stratford, East London, before moving to ExCeL London, where the Formula E season finale will take place.
Fans Can Win a Bespoke Piece
While the Nissan x Loud Mouth LDN Grillz will not be available for public sale, fans attending the race will have an opportunity to win a bespoke piece designed and handcrafted by Loud Mouth LDN.
The collaboration gives Nissan another unconventional way to showcase its Nismo design heritage while marking the final two races of the 2025-2026 Formula E season in London.
