Ford is introducing a new privacy initiative aimed at giving drivers clearer information about connected vehicle data and more control over how it is collected and used.
The Ford Privacy Promise is built around three principles: privacy-by-design, clear disclosures and customer choice. The company says it does not sell driving behavior data to data brokers.
What Data Can Connected Ford Vehicles Collect?
Connected vehicles may collect information such as diagnostic data, driving characteristics and location details. Ford says this information can support features and services including navigation, traffic updates, roadside assistance, troubleshooting, product improvements and personalization.
Drivers can review certain data-sharing settings and opt out through their vehicle’s infotainment screen. However, turning off data sharing may affect some connected features, including BlueCruise, internet access and vehicle tracking through the Ford App.
Privacy Settings Available in Newer Vehicles
Ford says privacy settings are available in vehicles from the 2018 model year onward, allowing drivers to adjust permissions based on their preferences.
The company also points to survey findings from just over 1,000 Americans indicating that vehicle data privacy is important to consumers and that drivers want the ability to change their data-sharing choices.
Ford’s Privacy Initiative Follows GM Settlement
The announcement comes after General Motors agreed to a $220 million settlement related to allegations that it shared drivers’ connected vehicle data with data brokers. The case has drawn attention to how automakers collect, use and disclose information generated by connected vehicles.
Ford’s initiative emphasizes giving customers more visibility into vehicle data practices and the ability to manage privacy settings, though disabling certain permissions may limit access to connected services.
