The Subaru WRX is making a strong comeback in the U.S. market, with sales surging 137% in October as the rally-inspired sedan rebounds from last year’s steep decline. The latest results put the WRX on track for a strong finish to the year, with monthly sales surpassing every electric vehicle in Subaru’s lineup.
Subaru WRX Sales Jump 137% in October
Subaru sold 1,707 WRX sedans in October, up 137% from the 720 vehicles sold during the same month in 2025.
The performance marks a significant turnaround for the turbocharged sedan. Through the first 10 months of 2026, Subaru sold 13,734 WRXs, representing a 55% increase overall.
The latest figures indicate that the WRX is returning to sales levels seen before its recent downturn, making last year’s decline appear to be an exception.
WRX Outsells Subaru’s Electric Vehicles
While the WRX is gaining momentum, Subaru’s electric vehicle lineup continues to post relatively modest sales figures.
The Solterra, Subaru’s only electric vehicle available at this time last year, recorded a 1,023% increase in October sales. However, the percentage gain came from a low base, with just 146 vehicles sold compared with 13 in October 2025.
October 2025 came immediately after EV incentives ended, and Subaru found only 13 buyers for the Solterra without the discounts.
Combined sales of Subaru’s three electric models — the Solterra, Trailseeker and Uncharted — reached 843 units in October. That was less than half the WRX’s total for the month and equivalent to roughly a day and a half of Forester sales.
Despite trailing the WRX in October, Subaru’s three EVs have outsold the sedan over the full year.
What Is Driving the Subaru WRX Sales Recovery?
The WRX’s rebound follows changes to production priorities and pricing that helped address last year’s sales decline.
Subaru had prioritized Forester production, which has since moved to the United States. To avoid tariffs, the company also effectively stopped importing new WRX models into the U.S. market.
Once Forester production began in Indiana, Subaru increased WRX availability, allowing the rally-inspired sedan to return to the market.
The automaker also brought back the Base trim after briefly discontinuing it, lowering the starting price from $36,920, including destination, to $32,495.
Subaru subsequently reduced prices across the lineup. The Premium trim, previously priced at $36,920, dropped to $35,165.
The lower prices and increased availability helped the WRX regain momentum, with sales quickly climbing after the changes.
Subaru WRX Sales History
The WRX has never been a runaway hit for Subaru. Since becoming a separate model from the Impreza in 2016, annual sales have exceeded 30,000 units only twice.
However, the sedan had generally maintained annual sales of around 20,000 vehicles before last year’s steep decline disrupted that pattern.
With October sales more than doubling and year-to-date volume rising 55%, the Subaru WRX is heading toward a much stronger finish in 2026, marking a significant recovery for the rally-inspired sedan.
