The Subaru WRX is staging a major comeback in the U.S. market, with October sales climbing 137% as the rally-inspired sedan rebounds from last year’s sharp decline. The WRX sold more vehicles in October than any of Subaru’s individual electric models, putting the performance sedan on track for a strong finish to 2026.
Subaru WRX Sales Climb 137% in October
Subaru sold 1,707 turbocharged WRX sedans in October, up 137% from the 720 units sold during the same month in 2025.
The strong monthly performance reflects a broader recovery throughout the year. During the first 10 months of 2026, Subaru sold 13,734 WRX sedans, representing a 55% increase overall.
The latest figures show the WRX returning to sales levels seen before last year’s downturn, which disrupted the model’s previous performance.
WRX Outsells Subaru’s Electric Vehicles in October
Subaru’s electric vehicles also recorded substantial percentage growth in October, although their combined sales remained below the WRX’s monthly total.
The Solterra, the only Subaru EV available during October 2025, recorded a 1,023% increase in sales, reaching 146 vehicles. A year earlier, the model had sold just 13 units following the end of EV incentives.
Combined October sales of Subaru’s three electric models — the Solterra, Trailseeker and Uncharted — totaled 843 vehicles, less than half the WRX’s monthly volume.
That total was equivalent to approximately a day and a half of Forester sales. However, the three electric models have collectively outsold the WRX over the full year.
What Is Driving the Subaru WRX Sales Recovery?
The WRX’s decline last year was connected to Subaru’s production priorities and efforts to avoid tariffs, which effectively led the company to stop importing new WRX models into the United States.
Subaru had prioritized Forester production, which has since moved to the U.S. Once Forester production began in Indiana, the automaker increased WRX availability, helping the rally-inspired sedan return to the market.
Pricing changes also helped strengthen the model’s position. Subaru brought back the Base trim after briefly discontinuing it, reducing the starting price from $36,920, including destination, to $32,495.
The company also lowered prices across the entire lineup. The Premium trim, previously priced at $36,920, was reduced to $35,165.
Following these production and pricing changes, WRX sales quickly began climbing again.
Subaru WRX Sales History
The WRX has never been a runaway sales success for Subaru. Since officially separating from the Impreza in 2016, annual sales have exceeded 30,000 units only twice.
Nevertheless, the sedan had continued to sell around 20,000 vehicles annually before last year’s sharp decline interrupted that pattern.
With October sales rising 137% and year-to-date sales increasing 55%, the Subaru WRX is making a significant recovery and heading toward a much stronger finish to 2026.
